A Wool rug adapts to your space. To preserve the natural quality of wool, regular care is essential. With a few simple habits, the rug will not only stay beautiful but will feel like a familiar part of your interior year after year.

1. Ventilating keeps the fibers fresh

Wool is a natural material that breathes. Because sheep graze outside their entire lives, a new rug may emit a slight odor. That odor will disappear on its own, but fresh air helps. Regularly open a window in the room where the rug is located, preferably on a dry day. This allows the wool to breathe without having to move the rug.

2. Vacuuming without rushing prevents lint

The first few weeks, loose fibers may come off. This is normal with wool and not a sign of wear. By vacuuming gently without a rotating brush and in the direction of the fibers, remains it surface smooth and clean. Wool naturally repels dirt, causing dust to often remain on the surface.

3. Rotate the rug 180 degrees

Light exposure and furniture can cause slight marks over time. By occasionally rotating your rug 180 degrees, for example when changing seasons, you distribute those influences evenly. This keeps the appearance balanced and extends the lifespan.

4. Sometimes a professional cleaning helps  

Has the rug been heavily used or has a stubborn stain appeared? Then a specialized cleaning can provide a solution. Choose a professional with experience in natural materials, so that the wool is thoroughly and carefully treated, without aggressive products or techniques.



Maintenance with care
A Wool rug requires no complicated care, but conscious actions they fit the rhythm of your home. This way, not only the rug but also your living space remains in harmony. Choose consciously, maintain with care, and enjoy a rug that lasts for years. 

Experience for yourself what pure wool does to a room? Discover the collection and be inspired by timeless design and natural materials.

Frequently asked questions about this topic

How often should I vacuum a Wool rug?

On average once a week, slightly more often in high-traffic areas. Use a vacuum cleaner without a rotating brush and work in the direction of the fibers to avoid pilling.

Why does a new Wool rug shed?

Fuzzing on a new Wool rug is normal and is part of the natural production process.
The loose fibers you see are not a sign of wear but residual fibers that surfaced during weaving or finishing. During the initial period of use those fibers will loosen gradually.

By vacuuming the rug regularly and gently, preferably without a rotating brush and in the direction of the fibers, these loose fibers will disappear on their own. Over time the structure stabilizes and the surface remains even and compact.

Fuzzing therefore says nothing about the quality of the rug. On the contrary: with wool it is a temporary phenomenon typical of a natural material adapting to its new environment.

How do I keep a Wool rug fresh without washing it?

Regular airing is one of the most effective ways to keep a Wool rug fresh.
Wool is a breathable material that does not trap odors but gradually releases them into the surrounding air. By opening windows in dry weather, the Wool rug gets the chance to air out naturally.

Combined with regular vacuuming, this prevents dust and odors from building up, without exposing the Wool rug to excessive moisture or mechanical stress.

How do I prevent wear spots in wool?

Wear mainly occurs in areas where light exposure, walkways and pressure from furniture repeatedly concentrate.
By rotating the rug 180 degrees every six months, you distribute this load evenly across the surface.

This keeps the wool resilient and the structure balanced, which visibly contributes to even aging and a long-lasting attractive appearance.

Is wool suitable for families or pets?

Yes, wool is naturally resilient and recovers well after being compressed, making it particularly suitable for busy households.
Thanks to the lanolin in the fiber, wool repels dirt and moisture to some extent, so stains are less likely to set and maintenance remains manageable.

With regular vacuuming and prompt treatment of accidents, a Wool rug retains its comfort and appearance, even in a family with children or pets.

How long does a quality Wool rug last?

With normal use and proper maintenance, a quality Wool rug will typically last ten to twenty years, and often even longer.
Unlike many synthetic materials, wool does not wear out suddenly but ages gradually and evenly.

That natural aging ensures the rug retains its character and only becomes more beautiful over time, provided it is suited to the way the space is used.