Careful simplicity
In the heart of Dubai, within the vast setting of the Dubai Mall, the Jacquemus store unfolds as a carefully composed space where calm, material and proportions are central. Surrounded by the dynamism of one of the world’s most intensive retail environments, the boutique consciously chooses restraint and refinement.
The interior translates Jacquemus's recognizable signature into a minimalist whole, built from soft, natural tones and clear lines. Within this context, the Lima rug from our wool collection contributes to the tactile layering of the space. The natural fibre and understated appearance enhance the sense of comfort and invite a slowed-down experience, without disturbing the clarity of the design.
In this way the rug supports the spatial balance and contributes to a cohesive, tranquil shopping experience in which architecture, material and brand identity come together in harmony.
Project: OMA
Architect: Elisa Versari
Photography: Benoit Florençon
